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Company Communication Mix
Trávnik, Peter ; Andrea, Knapcová (referee) ; Milichovský, František (advisor)
The goal of the submitted thesis “Communication mix of company” is the analysis present communication mix of selected company and proposal of the new mix. The thesis is separated on theoretical and practical part. Theoretical part concerns importance of marketing communication, description and theoretical comparison of particular tools of communication mix. Practical part continues on theoretical part. First it is concentrated on description of company, analysis and evaluation of the present communication mix. Practical part includes research focused on consumer satisfaction. Last part contains plan of the new communication mix.
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Sale promotion of a small family business producing dancing costumes
Prokešová, Renata ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
In this bachelor thesis I deal with a particular company whose main business is production of dance costumes. Thesis is divided into two parts, which is theoretical and the other one is practical. Theoretical part includes basis of marketing communication. It focuses on sales promotion, advertising and point of sale communication. The other part focuses on aplication of theoretical knowledge to a practical use in specific company. My bachelor thesis is devoted to a current marketing situation and at the end of this thesis is proposed new marketing campaign.
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Bussines Plan
Žáková, Eliška ; Kostoláni, Rastislav (referee) ; Hanušová, Helena (advisor)
This diploma thesis is focused on creating a business plan for the new project of BTU Centre od Sports Activities. It analyzes the current situation from the view of internal ana external environment. It contains proposal for the realization of the project "Sport for firms and companies" mainly focused on costs and marketing strategy.
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The impact of advertisement and promotion of alternative tobacco and nicotine products on tobacco users: online survey
Jirásková, Alžběta ; Kulhánek, Adam (advisor) ; Zachová, Kateřina (referee)
Background: In the last few years, a large number of nicotine products have appeared on the Czech market, which are intended, among other things, to serve as alternatives to conventional cigarettes. These alternatives are often visually very distinctive and attractive. They are often perceived by users as less harmful and suitable for substitution for conventional cigarettes. At the same time, these products are not subject to legislation as strict as conventional cigarettes or packaged tobacco. Currently, approximately one quarter of the Czech population are at least occasional smokers, and a significant proportion are either currently using alternative nicotine products or are considering changing their use. Aims: The main objective of this work was to determine how active tobacco users perceive new alternatives on the market, specifically in terms of health harms, marketing presentation and appearance. In particular, another objective is to map preferences in the choice of use form and to compare the above mentioned alternatives with conventional cigarettes. Methods: The data was obtained through quantitative research. It was carried out using an online questionnaire survey in the Survio platform interface and distributed in the social networking environment. Respondents were collected through...
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Sale promotion of a small family business producing dancing costumes
Prokešová, Renata ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
In this bachelor thesis I deal with a particular company whose main business is production of dance costumes. Thesis is divided into two parts, which is theoretical and the other one is practical. Theoretical part includes basis of marketing communication. It focuses on sales promotion, advertising and point of sale communication. The other part focuses on aplication of theoretical knowledge to a practical use in specific company. My bachelor thesis is devoted to a current marketing situation and at the end of this thesis is proposed new marketing campaign.
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Comparative advertisement - development of its regulation in Czech law
Srněnský, Jakub ; Horáček, Vít (advisor) ; Patěk, Daniel (referee)
The diploma thesis is related to the comparative advertisement and its chronological development in the czech legal order. The aim is an explanation of the comparative advertisment institute, its history and modified private law regulation in the Civil Code no. 89/2012 Coll with comparison of individual past legislation and consideration of European law. The thesis consists of an introduction, four chapters, their subchapters and conclusion. The first chapter defines the general notions related to the comparative advertisement institute starts from the economic competition, private branch as competition law and the definition of advertisement, its history and understanding. Afer the advertisement definiton loosely follows second chapter which solely deals with the comparative advertisement institute. In this chapter a reader gets acquanted with the terminology, theory and practical cases of comparative advertisement. Then he is able to clarify the positives and negatives of comparative advertisement. The third chapter deals with the historical excursus starting with section of the legislation of the comparative advertisement from year 1919 to 1950, followed by the historical part from the lack of freedom period and ending with revolutionary legislation in year 1989 which is subsequently divided to...
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